4 Extra Sharp Web Marketing Tips – How to Blog For Independent Insurance Brokers
You’ve heard you need a blog to include content to your website, however when article writing isn’t a part of your career description it may look like a huge hurdle. Answering these four questions you can get began on a technique for your agency’s successful blogging.
Who Reads Your Blog If you’re working on the myth that Twitter is good for kids and just old folks need insurance, you’re missing out on the next generation of promoting plus your next generation of clients! Insurance is don’t the domain of brown-suit underwriters. Quotes online changed the eye of insurance sometime ago and national insurance carriers’ launching mobile phone apps helps it be clear that isn’t your grandpa’s insurance market anymore!
Knowing your audience is key for almost any marketing strategy and true for blogging too. Your ideal blog readers are people who have a new risk that they must insure and those who are underinsured for CBIS their current risks.
What Do You Blog About? When you have a specific market at heart, that produces blog topics choices more obvious: recent college grads, new homeowners, business people, new insurance trends like technology businesses, alternative-fuel businesses, or risk trends within your geographic area (like earthquakes, hurricanes, and flooding). Your blog is the place to talk about news events and what sort of insurance is available for that risk, home values and how they skew on insured value, etc. Sharing your knowledge instills confidence that you will be a trusted expert.
How Do I Connect to My Community? Write about local topics to show you are informed about risks that specifically interest for and possibility to affect your customers. You are probably already staying abreast of news and developments within your field; consider breaking them into brief, easily digestible blog articles. National news stories are also blog-worthy and a approach to alert customers to that they will likely be affected at the local level.
A blog is additionally where you can announce new services and events that reflect your community interest. For example, should you sponsor a Little League team, you can tout their wins. Or, should you are a Kiwanis or Rotary member, you can support them by announcing events and showing your agency’s involvement.
How Do I Find People to Subscribe to My Blog? It’s important to integrate your website into the marketing efforts. If you attend a BNI group, announce or remind members that you just blog. Put your website name in your business cards and sales receipts. As you are providing your card or sliding an information insert right into a folder, remind people you’ve got a blog and what kind of news they’ll make do following you. Are you asking new businesses for their current email address? You should! A friendly email reminder a subscription to your blog will motivate new readers.